Stora Enso sites uses cookies in order to provide you with the best user experience. You consent to the use of cookies by continuing the use of the site. You can change your browser settings at any time. For further information on cookies, please see our privacy and cookie policy.

New market pulp portfolio

​Here is what we saw when we analyzed the customer experience of our market pulp portfolio:
What did we see?


An obvious lack of logic, meaning and unity thoughout our entire portfolio.
Our portfolio's complexity as major obstacle to user-friendliness.
A unique opporunity to adapt our portfolio to our customers' needs.



What did we do?
We created s unique and user friendly product portfolio composed of five product lines:
Stora Enso Supreme - Softwood pulp grades
Stora Enso Perform - Eucalyptus pulp grades
Stora Enso Select - Birch pulp grades
Stora Enso Pure - Dissolving pulp grades
Stora Enso Care - Fluff pulp grades