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New market pulp portfolio

​Here is what we saw when we analyzed the customer experience of our market pulp portfolio:
 
What did we see?

 

An obvious lack of logic, meaning and unity thoughout our entire portfolio.
Our portfolio's complexity as major obstacle to user-friendliness.
A unique opporunity to adapt our portfolio to our customers' needs.

 

 

What did we do?
We created s unique and user friendly product portfolio composed of five product lines:
 
Stora Enso Supreme - Softwood pulp grades
 
Stora Enso Perform - Eucalyptus pulp grades
 
Stora Enso Select - Birch pulp grades
 
Stora Enso Pure - Dissolving pulp grades
 
Stora Enso Care - Fluff pulp grades