As we continue carrying out our business strategy and taking new steps outside of our traditional markets in Europe we are striving to further strengthen our ethical behaviour and social responsibility. Global responsibility and ethics are emphasised throughout Stora Enso’s corporate governance, starting from our Board of Directors, the CEO and our Group Leadership Team.
New Global Responsibility Strategy
During 2012 we reviewed our Global Responsibility strategy to make it better reflect our operational environment and the direction the Group is taking. Our Global Responsibility strategy
defines three Lead Areas in which Stora Enso is especially working to enhance operational sustainability and take leadership.
These Lead Areas are People and Ethics, Forests and Land Use, and Environment and Efficiency. Each Lead Area includes specific Key Performance Indicators and targets. The contents of this report have also been structured under the Lead Areas.
Our new policy on Global Responsibility, based on the reviewed strategy, was approved by our CEO and Group Leadership Team in August 2013. The policy is available at www.storaenso.com/sustainabilitypolicies
New Key Performance Indicators
Our Key Performance Indicators (KPIs) were reviewed in 2012 as part of our Global Responsibility Strategy. Our KPIs are structured by our Global Responsibility Lead Areas. They monitor, measure and summarise the Group’s progress on sustainable development and the related impacts on our business and stakeholders. In addition to the KPIs, our sustainability performance is measured using other more detailed metrics and disclosures, as presented in this report. During 2013 we developed data collection processes for the new KPIs and set our new sustainability targets. These revised KPIs and targets were
approved by our Global Responsibility Council in 2013.